How to Sell your Real Estate Inventory in 2019 Slowdown?
Updated: Sep 29, 2019
Learn how to build a Brand Trust through The Provocative Marketing & Sales Strategy. Learn how to Restore Consumer Faith and Revive your decaying Real Estate Projects.
Consumer Anticipation for Real Estate Developer/Promoters/Brokers.
With Big Real Estate Developer/Promoters/Brokers running in Financial Crisis and Misselling, the Consumer is holding back to even invest in Projects from some promising Real Estate Developers and High Return Investments. The consumer is struggling to find the most Appropriate Project, Streamlined Sales Journey and Most Important the Post Sales Fulfilment i.e. Facility Management Provider. Real Estate Industry is going through a shift and so is Modus Operandi of how you Manage, Market and Sell your Real Estate Inventory.
What Consumer wants out of Real Estate investment experience?
Change the way you market, Primarily Consumer is not interested in Italian Marble, Project Location and other cheesy highlighters. The consumer is interested in Developers Balance Sheets, Development related approvals and clearances, Land acquisition certificates, percentage of the project sold, Growth Rate, Post Sales Fulfilment(Facility Management). Secondarily Consumer is fed of Sales Journey. Spending Millions and all life savings under the guidance of a freelance broker makes it a tough choice for Consumer to pump in the investment. Consumer need relationship manager who take cares of the consumer sales journey end to end.
How you can Break Barriers and Bring some new customers on the table — ones that would be very profitable for you?
Stop every single Marketing Campaign right away as it's pulling your Brand Engagement Metrics down. Stop listing your Real Estate Inventory on the real estate search portals as apart from munching in your marketing budget and trick you off with dump in name of Leads they are not doing any justice. Avoid print Media unless in a barter agreement. Once you have scrapped your old obsolete Marketing Model its time to migrate to Real Estate Marketing 2.0, Update your website with Balance Sheets, Development related approvals and clearances, Land acquisition certificates, percentage of the project sold, Growth Rate, Post Sales Fulfilment(Facility Management). Now you are ready to take a swing and hence start promoting your website over Digital Channels. Don't forget to fulfil Data Privacy compliances before going live with Marketing Campaign. The audience is shy to share their personal information unless assured about Data privacy.
Got a Sales Qualified Lead, it's time to allocate it to your Star Sales Team.
A consumer looking to spend a million of Indian Rupees to buy a dream home or office space would ever love to talk to a freelance Real Estate Broker/Consulting firm? You know the answer. Build your In-House Sales Team, hire people with a capability of dealing with Big Ticket Sales and Full Blown Customer Services Capability. Stop Scratching your Brain and contact us today for how we can help you achieve your sales number through Provocative Marketing & Sales Strategy.